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The 2002 Offset Report

The offset market did not have a banner year in 2001, and industry insiders are cautious about what's coming in 2002.

Like so many other markets in the ink industry, the offset market did not have a banner year in 2001, as sales were not what many hoped they would be. “If anyone said they had a good year, their nose would probably grow like Pinocchio,” said Harvey Brice, president of Superior Ink Company. “We did not meet expectations due to the recession we all fell into. It has really had a ripple effect throughout the industry. It’s probably been one the worst years I’ve ever seen, both in general and for us...

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